College of Business

Marketing Bachelor's Degree

Get experience in integrated marketing communication, new product development, consumer behavior and culture, and sales technology with a Bachelor of Science in Marketing at Michigan Tech. Our tech-driven and creativity-charged curriculum spotlights the marketing analytics, brand management, and digital media marketing that creates future-forward careers.

Courses taught by faculty invested in your success begin with the basics. Then you get to customize with unique electives like entrepreneurship, technical sales, B2B marketing, global marketing, technical communications, technology and innovation, and market research.

Studying marketing at an R1 public research university means using what you learn to continuously grow—and make the world a better place, one project at a time. Get to know your professors by working with them on market research or partnering to help local businesses create strategic marketing plans. Join the American Marketing Association Chapter at Tech and experience facets of the profession firsthand with an active group of friendly Huskies who take regular excursions to visit cool businesses and offer campus events (business attire requested!). The DECA Collegiate Chapter at Tech is another great option—Huskies travel to state competition each year to compete in team and individual events in marketing, business management, finance, and hospitality and tourism. Qualifiers go on to internationals.

Tech’s AACSB-accredited BS in Marketing prepares you for a career in business, purchasing, public relations, communications, research, retail, or graduate school with the skills that tomorrow needs.

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  • No. 1
    marketing program in the Midwest, ranked by Intelligent.com
  • $6.15M
    total scholarships and grants awarded to undergraduate business students
  • Top 3
    Michigan Tech business students place highly in CMU's New Venture Competition

Tomorrow Needs Innovative Marketers

A degree in marketing can lead to a wide range of career paths. The U.S. Bureau of Labor Statistics predicts market research analysts and marketing specialists as the eighth-highest-paid professionals of the future, followed by wholesale and manufacturing sales representatives.

The Bureau also reported in May 2024 the mean pay as $149,270 per year in the area of advertising and promotions managers. Jobs in this category are expected to grow by 8 percent between 2023 and 2033, faster than average.

Be Career Ready

Earn a business degree from Michigan Tech and graduate career-ready for tomorrow's technology-driven world.

Each year, more than 400 employers come to campus to recruit Huskies at our Career Fairs. Our business grads go on to work at Fortune 500 companies, tech start-ups, small businesses, and everywhere in between.

Career Opportunities for STEM-powered Marketing

  • Advertising
  • Brand management
  • Communications
  • Fundraising
  • Market research
  • Public relations
  • Technical sales

Ready to take the next step?

Learn more about studying marketing at Michigan's flagship technological university.

Watch My Michigan Tech: Henry Freridge video
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"Other schools don't emphasize the research behind what marketing can do or the decisions that you can make with all the data."Henry Freridge, undergraduate marketing student

STEM-powered

Technology-fueled business careers start in Michigan Tech's College of Business, where we never stop advancing. We prepare our Huskies to analyze, operationalize, and lead the global business revolution.

Find Your Pack

With nine business majors to choose from, you're sure to find your academic home at a top-rated business school where you can geek out with other students who love the same things you do. Find what makes you tick. Build a future-forward career.

Dive into analytics and help define next-gen FinTech. Experience cutting-edge supply chain management, marketing, and project management by working with real clients as part of courses, internships, and travel abroad experiences. Participate in market research and sharpen your entrepreneurial skills in competitions or at the regional Small Business Development Center hosted on campus (they hire interns!). Present your work at regional and national conferences. Get an insider’s view of success in the world of business from faculty and alumni who are industry experts and can show you how it’s done. From Wall Street to the West Coast—in the College of Business, Huskies go places.

The accelerated master's degree program allows you to complete a master's degree in just two additional semesters beyond your bachelor's—including a Tech MBA®.

Undergraduate Majors

Not sure which major is the right fit?
Discover Your Major
Or, start with our General Business option and give yourself time to decide.

Dual Majors

Students in the Michigan Tech College of Business have the flexibility to expand their skills and career options by pursuing a dual major—with as few as 32 additional credits. Courses from one degree can double count in another. And when electives are chosen wisely, students can leverage a broader business background—making them even more employable. Combinations include:

  • Accounting and Finance
  • Accounting and Management Information Systems
  • Management Information Systems and Marketing
  • Marketing and Engineering Management
  • Management and Marketing

Minors

Learn the language of business at a flagship technological university by adding a business minor to your resume. A minor allows you to specialize in a discipline complementary to your major. We recommend that you begin your minor studies as early as possible in your academic career.

  • Business
  • Business IT Solutions
  • Construction Management
  • Economics
  • Entrepreneurship, Technology, and Innovation
  • FinTech
  • Global Business

Tomorrow Needs You

Supercharge your entrepreneurial spirit and meet the demands of a technology-driven society at a flagship public research university powered by science, technology, engineering, and math. Graduate with the theoretical knowledge and practical experience needed to succeed in tomorrow's high-tech business world.

Why Accreditation Matters

As an accredited business college, Michigan Tech assesses student learning to ensure quality for business education and to continuously improve curriculum and programs.

Student Learning Goals

Students in the College of Business can expect to achieve the following learning goals—which also align with University Undergraduate Student Learning Goals:

  1. Technical Competence—Ability to critically analyze and achieve proficiency of information technology
  2. Global Awareness—Skill in emerging trends and ability to see global perspective
  3. Professional Know-how—Mastery of ethics and effective communication through coursework and professional business experiences
  4. Disciplinary Knowledge—Discipline-specific expertise and cross-discipline strategy

AACSB Accredited

"My experiences in and out of class have given me the knowledge and confidence I need for my career. There is an emphasis on teamwork, and the people I have met in the College of Business have made my time here so special."Marina Brusso ’19, BS Marketing