MTU Wins Two CASE Circle of Excellence Gold Awards
Michigan Tech has been honored with two 2024 Circle of Excellence gold awards from the Council for Advancement and Support of Education (CASE). The awards "showcase outstanding work in advancement services, alumni relations, communications, fundraising, and marketing" from colleges and universities around the world.
From 4,223 global entries submitted for consideration in 2024, 486 winners were selected by CASE's panel of 440 volunteer judges. The awards, which range in rank from bronze to grand gold, were announced June 26.
University Marketing and Communications' (UMC's) "Kyle Kukkonen: Why I Play Hockey for Michigan Tech" commercial was awarded a gold award for videos in the Commercials category. Judges praised the commercial's use of visuals and of the athlete's voice. "This commercial is a great example of authentic storytelling to convey an overarching message from the institution," they said, "and the filming on the ice was well done."
"Redefining Tenacity," UMC's profile of alumna Ashley Kern '15 '17 in the 2023 Michigan Tech Magazine, was awarded gold for writing in the Profiles (1,000+ words) category. Judges appreciated the candor and direct approach of the story, calling it "a great profile telling a story true to so many women's experiences."
Special congratulations to multimedia specialist Ben Jaszczak and UMC's entire studio team, who worked on the video from concept to broadcast, and to UMC's director of strategic communications, Rick White, who wrote the compelling profile of Kern.
These awards follow the Best of CASE District V storytelling award that UMC won in 2023 for "Playing With Fire," a multimedia feature story about the Huskies Pep Band's flaming trumpets.