Q&A with Elham Asgari
Elham (Ellie) Asgari, the Charles C. and John G. Gates Professor in Entrepreneurship and Innovation, is at the leading edge of entrepreneurship research, studying the formula of success in this high-stakes sector of business.
Where is your research focused?
EA: My research focuses at the intersection of entrepreneurship, strategy, and innovation, and centers around the question of how the diversity of scientists' and managers' knowledge influences their pursuit of novel innovations, particularly in entrepreneurial settings. Leveraging insights from behavioral strategy, I study the significance of knowledge resources, star scientists, and the role of top managers, particularly within high-tech entrepreneurial contexts.
What inspired you to get started with this work?
EA: Entrepreneurship is truly fascinating when it intertwines with innovation. The ability to identify new opportunities, challenge norms, and bring novel ideas to life is what drives me in this domain. The educational system often neglects the importance of creativity, stifling our potential for innovation. This has motivated me to explore ways to encourage and cultivate creativity, as I believe it is a fundamental aspect of entrepreneurial endeavors.
What role does technology play in your work?
EA: Technology is a catalyst for my research, innovation, and teaching. Data driven techniques and methods play a critical role as a methodology in my research efforts. I employ machine- learning techniques, specifically text analysis, to analyze and extract insights from large volumes of textual data. This enables me to gain a deeper understanding of complex phenomena, identify patterns, and uncover meaningful trends.
What trends are you seeing in your field?
EA: First, there is an increased emphasis on teaching entrepreneurship and recognizing its impact on entrepreneurial success. Educational institutions are incorporating entrepreneurship programs to equip aspiring entrepreneurs with the necessary skills and knowledge. Second, there is growing support, both financially and through mentorship, for young entrepreneurs. Lastly, there is a notable shift toward eco-friendly businesses and social entrepreneurship, reflecting a growing awareness of the importance of sustainability and societal impact.
How does your research influence your teaching?
EA: My exposure to state-of-the-art literature, such as venture capital practices, emerging forms of financing, and cutting-edge methods for customer discovery and market research, enhances the depth and relevance of my teaching materials. By incorporating insights from research trends into my teaching, I equip students with up-to-date knowledge and prepare them to navigate the rapidly evolving entrepreneurial landscape.
How do you think your research will impact the future?
EA: Entrepreneurship research plays a critical role in shaping and developing successful entrepreneurs. One key area where research has a substantial influence is in identifying critical factors that contribute to entrepreneurial success. By studying successful examples, researchers can identify common skills and mindsets that are associated with major achievements. This knowledge allows aspiring entrepreneurs to gain a deeper understanding of what it takes to succeed and enables them to develop and cultivate these crucial attributes.
Learn more about her work and read the full interview.
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