Alumni Engagement and Annual Giving

Jennifer Lucas (Jung)

Provides direction and leadership to the team of Alumni Engagement & Annual Giving professionals and respective priorities and programming at Michigan Tech.
Works collaboratively with alumni and university leadership to develop, implement, and maintain a comprehensive program designed to provide meaningful opportunities for alumni to enhance loyalty, dedication, and financial support for Michigan Tech through three core pillars - events, volunteerism, and communications:
Serves as the on-campus spokesperson for more than 84,000 living alumni, leading efforts to create and sustain valuable connections for alumni and friends across the state, country, and around the world.
Develops, implements, and measures effectiveness of structure and programming to facilitate lifelong dialogue, relationships, and overall engagement between the University and its constituents to increase alumni participation and giving.
Develop and maintain cooperative and collaborative relationships and programs with other University units, such as Admissions, Career Services, Center for Diversity and Inclusion, Athletics, Student Affairs, University Marking & Communications, and all academic colleges and departments.

Provides administrative support for the AVP of Alumni Engagement and all programmatic areas of the Alumni Engagement team’s work
Manages and responds to alumni inquiries and assists visitors
Manages the inventory for events and programs for Alumni Engagement and Advancement purposes
Assists with campus logistics for on-campus traditions (Homecoming, Winter Carnival, Reunion) as well as with Alumni Board of Director and Presidential Council of Alumnae meetings on campus
Assists with coordination of special projects (Traveling Tech Talks)
Assists with planning campus visits for key donors/alumni and special events for Alumni Engagement and Advancement
Assists with CRM Advance data entry

Responsible for the planning and execution of alumni & student engagement programs hosted locally
Manages and executes key annual giving stewardship programming
Provides support and represent professional staff for the Alumni Board of Directors
Serves as the primary staff partner to the R&R committee

Responsible for Advancement marketing communications, including newsletters, brochures, websites, print and electronic publications, and social media
Works with university departments to coordinate communications with alumni and friends
Editor, Michigan Tech Alumni monthly e-newsletters and manages the alumni communications calendar
Contributor, Advancement and Alumni Engagement content for Michigan Tech Magazine
Produces campaign fundraising pieces

Assists the Advancement and Alumni Engagement team with digital marketing and communication initiatives including direct solicitations, events, and special projects. Specific focus on annual giving and alumni engagement initiatives
Helps to effectively use the web, mass email, and social media to communicate with and engage alumni and friends to promote their involvement with and investment in Michigan Technological University
Promotes stories about students, alumni, donors, faculty, and campus traditions to further Michigan Technological University’s philanthropic initiatives
Collaborates with the Advancement and Alumni Engagement team on fundraising priorities to implement online giving initiatives and crowdfunding campaigns

Assists the Advancement and Alumni Engagement team with digital marketing and communication initiatives including direct solicitations, events, and special projects. Specific focus on annual giving and alumni engagement initiatives
Helps to effectively use the web, mass email, and social media to communicate with and engage alumni and friends to promote their involvement with and investment in Michigan Technological University
Promotes stories about students, alumni, donors, faculty, and campus traditions to further Michigan Technological University’s philanthropic initiatives
Collaborates with the Advancement and Alumni Engagement team on fundraising priorities to implement online giving initiatives and crowdfunding campaigns

Assists in the planning and execution of alumni and student engagement programs
Promotes a culture of engagement and philanthropy
Manages regional alumni engagement programming
Manages the corporate alumni network and all engagement of corporate points of contact
Provides program management and execution support for Reunion